Read this January Scientific American column by Michael Shermer on how to convince someone when facts fail.
Once upon a time, everyone agreed that you can have your own opinions, but you can’t have your own facts. Sadly, companies such as Fox News learned to make mad profits off of selling people a set of facts that just plain feels better to them than the reality that the rest of the news media reflects.
Twenty-one years later, we’re in an ugly situation where Fox News finds itself beset by upstarts that pander even more blatantly to what a subset of people want to believe, regardless of whether it’s accurate or true.
Talking to true believers is tough, and maddening. Getting through to them is even harder. Shermer, a professional skeptic and publisher of Skeptic magazine, discusses the phenomenon and has good advice on how best to handle it.
Read his column on how to convince someone when facts fail:
*Full disclosure: One of us at OTYCD was active in the skeptic movement in the 1990s and met and worked with Shermer on several occasions.